The new Nike Air Max 2013 joins the family. While retaining the traditional sport inspired aesthetics this new model is packed with performance updates. The full-length air bag is more flexible than ever, Nike Hyperfuse upper helps make it lightweight and breathable and the Nike Dynamic Flywire aids in keeping the wearers foot secure.Nike continues on the trend of celebrating the Chinese Zodiac with a “Year of the Horse” release in its iconic Air Max 1 silhouette. The grey textured leather and suede upper was inspired by thoroughbred horses, and is complemented with jade green lining, Air unit and outsole, and metallic gold Swoosh and accents. A deep red “Year of the Horse” logo adorns the tongue and heel, while an engraved gold lace tab reads Nike and “great success with the arrival of the horse” in Chinese. The special edition drops January 9, 2014 in time for Chinese New Year at the end of next month.
The iconic Nike Air Max models and the London tube have inspired this latest collaborative effort by the Swoosh. Inspired by the famously bold seat upholstery found in the railway’s cars, a strong patterned London fabric has been used on the sneakers of this limited edition collection.“Traditionally made from moquette (a hardwearing wool and polyester mix), the specially commissioned District geometric pattern was created by famed designer Misha Black and launched in 1978 for new trains on the District Line.Becoming a familiar sight for the city’s tube and bus commuters during the 1980s, the District design is a moquette that defined the debut years of the Nike Air Max for generations of Londoners.
Through a sophisticated weaving process the abstract fabric reproduced using woven polyester, debuts the Jacquard innovation and wraps both the Nike Air Max 1 and Air Max 90. This engineered one-piece woven updates the fit and feel of the classic Nike Air Max silhouettes, without compromising the expression of the iconic lines traditionally achieved through cut-and-sew methods.”The Nike x Roundel by London Underground Air Max collection, consisting of the Nike Air Max 1 Jacquard and the Air Max 90 Jacquard, debuts December 14, 2013 at select retailers.